Friday, 7 August 2009
Why radio is stronger than ever
Despite the iPod and MP3 players, more people than ever before are listening to the radio.
The latest audience research, released today by RAJAR, shows that 46.3million (90.3% of the population) people tune into radio every week.
And much of this is thanks to digital radio.
Digital radio listening hours are up this quarter by 19% and DAB ownership is up 22% year-on-year.
Internet listening is still at the bottom of the pile with a 2.2% share.
And the commercial radio sector is outperforming the BBC. Two of the BBC's five digital-only stations saw big quarterly drops in their audiences despite the continued growth of digital platforms.
Whereas Commercial Radio has attracted more listeners this quarter, with 42.7% share of the listening population tuning in.
Despite the doomsayers and “glass half empty” brigade, radio is stronger than ever with DAB continuing to grow with no sign of a slow down in sight.
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