Friday 19th March 2010. And across the United Kingdom millions of people will in some way take part in Sport Relief. At one end of the scale, there’s an evening of celebrities making fools of themselves, at the other there are 5 year olds going to school dressed up for their favourite sport. All to raise money to help vulnerable people in the UK, and in some of the poorest countries in the world.
Bob Geldof and Midge Ure have got a lot to answer for. Except Live Aid wasn’t the start of televised fund raising. The BBC’s Children In Need evenings started in 1980 [Live Aid was 1985], and telethons have been a fixture on US TV since the mid 1950s. And they work. Two years ago on the main night of Sport Relief more than £19.5million was raised.
If you’re dressing up, running, swimming, or just watching, well done. We hope you crack that £20million.
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