RADIO INDUSTRY LAUNCHES FM RADIO AMNESTY
Use your old FM radio to get money off a new DAB radio
The UK radio industry has launched a major cross-industry consumer initiative and marketing campaign – the Radio Amnesty – offering consumers a discount on a new DAB digital radio in exchange for their analogue radio, which will be reconditioned and given to needy children in Africa.
The Radio Amnesty, which has industry wide support will see discounts offered on selected models from Alba, Bush, MagicBox, Panasonic, Philips, Proline, PURE, Roberts and Sony. Participating retailers include Argos, Comet, John Lewis, Tesco and leading independent stores. Analogue sets handed in will be donated to charities working in Southern Africa, or will be recycled.
The scheme runs from 22nd May to 26th June 2010, and is being supported by a major marketing campaign developed by Digital Radio UK on behalf of the UK Radio Industry, which will feature on-air promotions voiced by Stephen Fry, Gaby Roslin and Noddy Holder.
The portable analogue radios collected during the Amnesty will be reconditioned by RadioFix and sent to Southern Africa to support projects set up by the Children’s Radio Foundation and UNICEF, where they will support the personal and intellectual development of children through giving them access to radio programmes for children. Radios which are beyond repair will be recycled under the WEEE Directive.
“DAB radio is the future for UK radio and the Radio Amnesty gives consumers even more reasons to get digital radio. This is an amazing summer of exclusive sports and music on digital radio and also a great opportunity to support children’s charities in Southern Africa. It is a wonderful example of the UK Radio Industry coming together to support digital radio and a very worthwhile cause.” says Ford Ennals, Chief Executive of Digital Radio UK
Elizabeth Sachs, President and Founder, Children's Radio Foundation is excited about the scheme; “Giving children radios is in fact giving them access to a world of information, ideas, and inspiration. Radios connect young people to each other and broaden their horizons. Our radio production workshops with young people give them the chance to tell their stories...to voice their concerns, and to share their triumphs and strategies for success. We're proud to be working with the UK radio industry to provide young Southern Africans with radios, as it allows even more young people to hear these powerful stories and to be inspired themselves."
For more information see: http://www.getdigitalradio.com/digital-radios/radio-amnesty/
You can hear PASSION for the PLANET RADIO on DAB in London and the South of England, or worldwide via the internet using a Wi-Fi radio or by going to PASSIONforthePLANET.com
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